Home Onsite Events bauma CHINA 2026 Construction Machinery Marketing & Business Matching Conference (Ticketed conference)

bauma CHINA 2026 Construction Machinery Marketing & Business Matching Conference (Ticketed conference)

Date: Nov.25, 2026 09:00 - 17:00

SWEECC Meeting Room 1

Language: English and Chinese

Organizer:

China Construction Machinery Association (CCMA)
Messe Muenchen Shanghai Co., Ltd.

Event Highlights

bauma CHINA 2026 Construction Machinery Marketing & Going Global Conference addresses Chinese firms' globalization challenges. It gathers industry associations, leading enterprises, destination-country governments/business agencies, and international partners to explore globalization's next phase—guided by global trends, regional opportunities, benchmark cases, and implementation services.
“Regional Market Decoding” covers Southeast Asia, the Middle East, and Latin America. Local governments and industry associations will decode demand, market access, and opportunities for Chinese firms. A “Practical Workshop” will share actionable overseas marketing and localized delivery methods for decision-makers.

Event Agenda

09:00- 09:50

Attendee Registration

10:00- 10:30

Keynote Address: China's Construction Machinery Overseas Trade and Global Footprint: Data, Trends and Opportunities

To be determinedChina Construction Machinery Association (CCMA)

10:30- 10:40

Keynote Address: Empowering the Global Expansion of Construction Ma+RCchinery: Building a New One-Stop Service Ecosystem for Going Global

Alva WANGGeneral Manager, Shanghai Pudong Service Centre for Overseas Investment

10:40- 11:00

Keynote Presentation: How can Chinese OEMs win outside of China? Global Market Opportunities for Chinese Off Highway Companies

Alastair HayfieldVice President of Research, Commercial Vehicles, Interact Analysis

11:00- 11:20

Keynote Presentation: From Product Export to Brand Globalization: The Premiumization and Global Brand Power of Chinese Construction Machinery

To be determinedXCMG Construction Machinery Co., Ltd.

11:20- 11:40

Keynote Presentation: Globalization 2.0: From Selling Equipment to Building Ecosystems

To be determinedSany Group Co.,Ltd.

11:40- 12:00

Keynote Presentation: R&D Synergy and Localized Product Definition After Global M&A

To be determinedZoomlion Heavy Industry Science and Technology Co., Ltd.

Global Operations Capability Building & Overseas Opportunity Insights (Southeast Asia Session)

13:30- 13:45

Market Insights: Indonesia's Growing Construction Machinery Market: Opportunities and Challenges for Chinese Enterprises

Dr. Ir. Herry Trisaputra Zuna, S.E., M.T.Senior Advisor for Road and Bridge Development, Ministry of Public Works and Housing, Republic of Indonesia

13:45- 14:00

Market Insights: Bridging Chinese Enterprises into ASEAN

Dr. Yang ZhenbinFounder of Communication 21 Media Group

14:00- 14:15

Workshop: From Standards to Application: Coating Adaptation Pathways for Heavy Equipment Going Globa

Julie ZhuGeneral Manager of General Industrial Asia, Sherwin-Williams General Industrial Coatings

Global Operations Capability Building & Overseas Opportunity Insights (Middle East Session)

14:15- 14:30

Market Insights: To be determined

Khalid Al-HomoudExecutive Vice President of Machinery & Equipment Sector, National Industrial Development Center (NIDC) in Saudi Arabia

14:30- 14:45

Workshop: Gateway to the Gulf: Kanoo Group and the GCC Construction Machinery Opportunity

Mishal Hamad Ali Mohamed KanooChairman, The Kanoo Group

14:45- 15:00

Workshop: Building a Strong Presence in Middle East: Brand Building and Market Expansion for Construction Machinery Companies

Sue SuMarketing Solution Account Director, Linkedin China

Global Operations Capability Building & Overseas Opportunity Insights (Latin America Session)

15:00- 15:15

Market Insights: Strategic Investment Opportunities, Business Partnerships and Technology Transfer

BRUNO BAETA LIGORIOPresident, The Heavy Construction Industry Union of Minas Gerais (SICEPOT-MG)

15:15- 15:30

Market Insights: Rooted in Latin America, Connected to the World — Opportunities in Colombia's Construction Machinery Market

Margarita QuanSenior Advisor for Investment, ProColombia

15:30- 15:45

Market Insights: To be determined

To be determinedTo be determined

15:45- 16:00

Workshop: To be determined

To be determinedTo be determined

15:45- 16:00

Coffee Break

Panel Discussion

16:00- 16:50

From Going Global to Global Operations - What’s Next for Chinese Construction Machinery Companies?

To be determinedChina Construction Machinery Association (CCMA)

16:45- 17:00

Closing Summary: Conference Closing Summary & Future Outlook

To be determinedCCMA / Conference Organizers

Other Events

bauma CHINA 2026 Construction Machinery Innovation Conference (Ticketed Conference)

Nov.23, 2026 09:00

Back List

International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles

Exhibitor Service International

Tel. +49 89 949-20252 info@bauma-network.com

Exhibitor Service China

Tel. +86 21 2020-5500 baumachina@mm-sh.com

Quick Link

Website Facts & Figures Trade Fair Venue Booking Stands Organizers

WeChat