International Trade Fair for Construction Machinery,
Building Material Machines, Mining Machines and Construction Vehicles.

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bauma CHINA 2026
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bauma CHINA 2026 Construction Machinery Marketing & Business Matching Conference (Ticketed conference)

Date: Nov.25, 2026 09:00 - 17:00

SWEECC Meeting Room 1

Language: English and Chinese

Organizer: 
China Construction Machinery Association (CCMA)
Messe Muenchen Shanghai Co., Ltd.
Messe Muenchen GmbH

Event Highlights

Taking global trends as our starting point, guided by regional opportunities, drawing on best-practice examples, and supported by practical services, let’s explore the next phase of globalization together.
Event Agenda
09:00- 09:50

Attendee Registration

09:50- 10:10

Keynote Address: China's Construction Machinery Overseas Trade and Global Footprint: Data, Trends and Opportunities

To be determinedChina Construction Machinery Association (CCMA)

10:10- 10:30

Keynote Address: Beyond Going Global: Common Pitfalls and Practical Advice for Chinese Construction Machinery

To be determinedThe Excavator Branch of the China Construction Machinery Industry Association (CCMA)

10:30- 10:40

Keynote Address: From "Product Export" to "Ecosystem Export": How Pudong's "1+5+N" Service System Drives Global Expansion for Construction Machinery Firms

To be determinedPudong New Area Enterprise

10:40- 11:00

Keynote Presentation: How can Chinese OEMs win outside of China? / Global Market Opportunities for Chinese Off Highway Companies

To be determinedInteract Analysis

11:00- 11:20

Keynote Presentation: From Product Export to Brand Globalization: The Premiumization and Global Brand Power of Chinese Construction Machinery

To be determinedXuzhou Construction Machinery Group Co., Ltd.

11:20- 11:40

Keynote Presentation: Globalization 2.0: From Selling Equipment to Building Ecosystems

To be determinedSany Heavy Equipment International Holdings Co., Ltd.

11:40- 12:00

Keynote Presentation: R&D Synergy and Localized Product Definition After Global M&A

To be determinedZoomlion Heavy Industry Science and Technology Co., Ltd.

Global Operations Capability Building & Overseas Opportunity Insights (Southeast Asia Session)

13:30- 13:45

Market Insights: Southeast Asia Market: Singapore/Indonesia Radiation Strategy and Product Adaptation Logic

To be determinedSingapore Manufacturing Federation (SMF)

13:45- 14:00

Market Insights: Indonesia’s New Mining Policies: Opportunities and Challenges for Chinese Construction Machinery

To be determinedGeneral of Infrastructure Financing, Ministry of Public Works and Housing, Republic of Indonesia

14:00- 14:15

Used Equipment Rental in Southeast Asia

To be determinedCcpit

14:15- 14:30

Workshop: Going Global Compliance Essentials: Aligning with International Environmental Regulations and Coating Standards

To be determinedSherwin-Williams

Global Operations Capability Building & Overseas Opportunity Insights (Middle East Session)

14:30- 14:45

Market Insights: Infrastructure Boom Under “Vision 2030”: Demand Map for Saudi Construction Machinery Market

To be determinedNational Industrial Development Center (NIDC)

14:45- 15:00

Workshop: New Saudi Investment Law: Equal Treatment & Compliance for Foreign Machinery Investors

To be determinedSaudi mining agencies

15:00- 15:15

Workshop: Overseas Aftermarket & Service Systems: The Key Capability Driving Repurchase and Brand Reputation

To be determinedLinkedIn

Global Operations Capability Building & Overseas Opportunity Insights (Latin America Session)

15:15- 15:30

Market Insights: New South American Markets: Opportunities, Risks, and Localization Strategies via Argentina/Colombia Entry Points

To be determinedSOBRATEMA

15:30- 15:45

Market Insights: Colombia's Infrastructure & Mining Procurement Needs: A Window for Chinese Equipment and Investment

To be determinedCommercial Section-Embassy of Colombia

15:45- 16:00

Coffee Break

Panel Discussion

16:00- 16:50

From Going Global to Global Operations - What’s Next for Chinese Construction Machinery Companies?

To be determinedChina Construction Machinery Association (CCMA)

16:45- 17:00

Closing Summary: Conference Closing Summary & Future Outlook

To be determinedCCMA / Conference Organizers

International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles

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