International Trade Fair for Construction Machinery,
Building Material Machines, Mining Machines and Construction Vehicles.

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bauma CHINA 2026
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bauma CHINA – Key Brand Initiatives: Construction Machinery Brand Restructuring and Innovation Conference

Date: Nov.23, 2026 14:00 - 17:00

SWEECC Tech Talk Forum Area, Hall H3

Language: Chinese

Organizer: 
China Enterprise News Live, Messe Muenchen Shanghai Co., Ltd.

Event Highlights

China's construction machinery industry has entered a new stage of intelligent, electric, and global development. Its hard power leads globally, but brand soft power, high-end mindshare, and global voice remain weak. Competition is shifting from products and prices to brands, value, and trust.
On November 23, during bauma CHINA 2026, the "Key Brand Initiatives: Construction Machinery Brand Restructuring and Innovation Conference" will be held at the Shanghai World Expo Exhibition & Convention Center, jointly hosted by China Enterprise News Live, and Messe Muenchen Shanghai Co., Ltd.. As the official cross-industry brand summit, it focuses on brand reshaping, value upgrading, c ross-industry innovation, and global breakthrough, introducing benchmark cases from new energy vehicles, consumer technology, and embodied intelligence to help the industry move from product/price competition to brand/value/ecosystem competition and from "equipment going global" to "brand and value going g
Event Agenda
Event Agenda

International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles

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